They look suspiciously like the steps marketers go through for an external marketing campaign. According to the authors, you should also look at it that way as an organization. Employees are your internal customer and you want to market something to them. A new IT system, different rules or a fun outing.However, it is often difficult to Chile Phone Number List measure whether your internal communication is successful. For example, if you want employees to behave differently, it is difficult to interview everyone. Below are some tips to help you determine what to measure and how to do it.
Determine the channels
Your internal target group cannot possibly be one target group. Things on which you can segment the internal target group are, for example, department, time that someone works at the organization or the involvement of employees in what you want to Chinle Phone Number List communicate. There is therefore a good chance that you will use multiple channels to reach the different groups of colleagues.
Check which data
Now that you have a good view of the channels that you can use, you can make a choice. For example, colleagues who work close to the Chile Phone Number List organization are less well-known on the intranet. It is therefore better to email them. It is better to invite colleagues who are very involved in what you are communicating about to a meeting.Once you’ve picked the perfect channels, start looking at the tools. Email is a channel, but you need the Hubspot tool, for example, to email. Check which data you can measure with the tools.