Snapchat Surpasses: According to Piper Australia Accountant Email Lists Jaffray’s semi-annual Taking Stock With Teens, Snapchat (at 28%) has surpassed longtime leader Instagram (now 27%) as the most important social network among U.S. teenagers.
6. But Not When it Comes to ROI:
Although Snapchat may now be the most popular social network amongst teens, a recent survey by Social Fresh, Firebrand Group and Simply Measured reports that only 2.1% of social media marketers said Snapchat produced the best ROI. So who is the current leader? 95.8% of the social media marketers surveyed listed Facebook as providing the best ROI.
7. So…how popular is Facebook? According to eMarketer, Facebook’s user base is estimated to reach 1.43 billion monthly users by the end of the year. Interestingly enough, mobile is estimated to account for 82% of Facebook’s US digital ad revenue this year.
8. Speaking of Facebook…
At Facebook’s annual developers conference, F8, CEO Mark Zuckerberg said 60 billion messages are sent via Facebook Messenger and WhatsApp every day. It was also reported that Facebook Messenger now has 900 million monthly users, up from 800 million in January.
9. Increasingly Effective: Survey Summary Report for April, 97% of companies agree that the effective use of marketing data is increasing to some extent. Of that 97%, 44% say it is increasing significantly.
10. Snack-Sized Videos, Big-Time Results: According to Tubular Lab’s Top Ten List of Most Watched Video Creators, BuzzFeed Tasty ranked number one for the fourth month in a row. The video channel, which provides “Snack-sized videos and recipes you’ll want to try” racked up 2.2 billion views.