Content marketing has taken off since the pandemic, according to the B2B research report from the US Content Marketing Italy Phone Number Institute (CMI). There is more budget, more work and more empathetic content for the customer. What can these developments mean for your Italy Phone Number content marketing? And how do you effectively adapt your marketing strategy to it? In this article I discuss 5 trends and fresh insights for the coming year. 1. Put content marketing first 2. The right team structure 3. More budget Italy Phone Number for content marketing 4. Outsource work to specialists 5. To measure is to know The takeaways of the investigation 1. Put content marketing first In content marketing, your products and sales are not central, but the wishes and interests of your target group.
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During the pandemic, companies have focused more and more on content marketing, according to the study by CMI. And with success. According to the respondents, the results achieved are in line with their goals. Result has mainly been achiev in creating brand awareness through Italy Phone Number content marketing, building credibility/trust (75%) and informing the public (70%). It is important that content marketing is about brand Italy Phone Number experience as well as customer experience. In short, do what your brand promises with empathy for your customers and with maximum conversion. It is of Italy Phone Number course important that you know your target group well before you work on your content strategy. Read here what else you can expect in the field of B2B content marketing this year.
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The pandemic reinforced the importance of our content marketing strategy. The commitment to content marketing is Italy Phone Number now companywide and there is increas collaboration between the sales and marketing team Source: B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 Contemarketing strategy Italy Phone Number pandemic and now 2. The right team structure Most B2B organizations have small (or one-person) marketing/content marketing teams that support the entire Italy Phone Number organization (58%). Many teams are sparsely populated: 67% of respondents indicated that their team has experienced more work pressure in the past 12 months. The size of the teams has remained the same. So more work is divided among the same number of team members.