Best Way to Use Google Adwords When Starting a PPC Campaign

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Best Way to Use Google Adwords When Starting a PPC Campaign

Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, how can you set yourself up for success? What’s the best way to use Google AdWords in your preparation process?

Whether it’s your first time building and running a PPC campaign or your hundredth time, Google is always creating new tools to help you make the most of AdWords. In this post we’ll cover four of the best Google Adwords tools and show you the best way to use them !

Keyword Planner

When you get started with an AdWords campaign, the first thing you’ll need to do is plan your campaigns and AdGroups. Get the organization of your AdGroups laid out and then utilize Google’s Keyword Planner to help you decide which keywords should go in which AdGroups.

The Keyword Planner has a few different options depending on where you’re at in the keyword research process. You can either:

Use a phrase, a website link or a category to get keyword ideas
Enter a keyword list you’ve already created and get ideas on the search volume / trends
Enter two keywords lists you’ve created and Google will multiply them to give you more keyword ideas
By using any of these options, you’ll want to look for keyword volume, competitiveness and cost per click. Think: Is this a keyword someone searching for my business would type in? For example, someone might be searching for “DIY painting classes st louis” and if you’re bidding on “painting st louis”, your ad might appear for that search and you don’t want to waste that unnecessary spend.

Ad Extensions

, you’ll notice that some take up more space than Compliance Directors Email Lists others. This is due to Ad Extensions! Let’s do a quick search so you can see ad extensions in action:

Compliance Directors Email Lists

Above, I searched for “pizza delivery” and I can see Domino’s has enabled the structured snippets extension, consumer ratings extension and site links extension, while Papa John’s has enabled the seller ratings extension, structured snippets extension and location extension.

Out of all the ad extensions, here are the three I suggest you use:

Callout Extensions – Tell your viewers up to three quick facts about your business (ex. Free Estimate, A+ BBB Rating, 24/7 Support Team)
Call Extensions – Let viewers call your business directly from the ad (I highly recommend using this one, especially on your mobile ads)
Sitelink Extensions – Put your relevant site pages into your ad (like Dominos does above, you can go straight to their menu, order online, see locations or find coupons)
Not only do ad extensions give you more real estate in the ad space on Google, but they also provide your potential customer more information and more options to click on your ad depending on their needs.

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