The average cost of a website security breach Controlling Directors Email Lists is $300,000, and bots amplify security threats because they work much faster than a hacker who tries to bypass security manually. While click fraud can certainly drain your ad budget, there are other ways bots can harm your revenue as well.
Price Scraping Gives the Edge to Competitors
Bots will crawl your site and collect information about what you’re selling and how much you’re selling it for, and then report that information back to your competitors. This prevents you from ever having the edge over your competition. They’ll always be one step ahead of you in pricing their products lower.
You’ll Be Charged More for Advertising. Bots aren’t only used to just hack into your site; they can also mess with your analytics, which can affect the cost of your advertising.
For publishers, this means that they can charge more for advertising, because higher traffic rates dictate higher ad prices. But for advertisers, this means they’re paying an artificially inflated price for essentially fake traffic. Bot interactions with your ads can also skew A/B test results.
They’ll Collect Your Site Data. These bots are called data aggregators, and they’ll steal all that research you spent tons of money to gather and then release it for free. This quickly dilutes the value of your data and makes it almost impossible for you to profit from it. Plus, it’s extremely difficult to fight data aggregators, which can quickly grow into a multi-million dollar lawsuit.
Bots Can Cripple Your Reputation
When customers fill out forms and make purchases from you, they’re trusting you with their personal and bank account information. Bots can get into your site and steal that data, leaving your customers at risk and your trustworthiness destroyed.
They’ll Steal Personal Information. Giving away personal
information to a website, even if it’s a well-known trusted site, is a huge concern for web users. It’s a big concern for website owners, too, who want to make sure they aren’t risking
their customers’ trust by misusing sensitive information.