Depending on how long your site is down,
this can eventually hurt your SEO Accounting Directors Email Lists ranking. A short outage won’t affect your rankings, but if your site is the victim of several DDoS attacks over an extended period of time, your rankings could take a serious hit. You’ll want to make sure you secure your website as quickly as possible to ensure you don’t fall victim to further attacks.
They’ll Slow Your Site Load Time. Bot scripts are hefty chunks of data and extremely invasive, so they slow down the load times of your site. Not only does this frustrates users, but it also hurts your quality score.
Bots Can Skew Your Analytics
Your site analytics are essential for knowing how much traffic your site gets, how effective your advertising is, and the overall success of your site. Bot interactions can skew these analytics and give you false data.
They’ll Fill out Your Site Forms.
Website forms can offer you information on your customer base and the traffic coming to and from the website. But, when bots infiltrate them, you’ll get incorrect information that can alter your customer database. Plus, it’ll look like you have more leads than you actually do.
They Engage With Your Ads. More commonly known as click fraud, bots will find your ads and then click on them, which can alter your advertising stats and falsify your CTR. This essentially renders your ads useless, because you’re spending money on advertising that isn’t bringing in converting traffic.