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Empathy is key When I analyzed a large number of speeches from leaders who addressed their staff in recent times, the directive Spain Phone Number nature came to the fore. Let’s get straight to the point about the impact of the crisis and what measures will be taken. The leaders who stand head and shoulders and positively above that? That’s people like Marriot CEO Arne Sorenson , who started by showing his ability to empathize. Starting to show Spain Phone Number compassion for all his colleagues who are at home in fear and who may have already Spain Phone Number seen people get sick or die in their (immediate) environment.

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In my opinion, this is where you really Spain Phone Number separate the wheat from the chaff. The leaders of the losers. In addition to the business side of the story, also clearly show empathy for the personal situation of employees. Make them feel like you see them as part of the solution, rather than the problem. That it is the heroes with whom Spain Phone Number you tackle the crisis. And that you understand that remotely in a home situation sometimes goes differently than you expect at the office. This is something leaders often don’t do by default, but it can Spain Phone Number turn employee frustration and lost hope into regained confidence and combativeness.

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Unless time difference is an obstacle, I always recommend speaking live. This instead of recording a message, as that comes across many times more authentic. Although I advised in a previous article to turn off the camera by default, when showing empathy, ‘rich media’ (video, audio) is essential. Also read: Jan Tjerk Boonstra: “If you can let Spain Phone Number your employees flourish, you are doing great” Articulation, intonation and speed A beautiful survey of power women like Michelle Obama, Hillary Clinton, Christine Lagarde and Melinda Gates shows that their voice is the most powerful means of showing empathy. Articulation, intonation and speed are especially crucial here, especially on a virtual level.

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