Data to Optimize Your Internal

Good communication takes time. On average, your target audience needs to see a message seven times before they even remember what you’re saying. This also applies to your internal communication. Check your collected data regularly to see if you are reaching Costa Rica Phone Number List your target audience and if the message is getting through.

your internal communication

Suppose all employees in the organization have to start using a new system. Then you can look at data such as: are the emails I send opened, are the links clicked? But also: do colleagues read my message on the intranet? If so, you can look at data such as: how many colleagues logged in to the new system in the past week? If you see an upward trend in both, then you know that the internal communication is working and that you are on the right track. Then keep on communicating in this way.

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If you see in your data that your communication is not being read or is being read, but that this has no effect, it is time to look at how you can activate employees. Just like with an external marketing campaign, there is no fixed formula for success. It is important that you constantly measure and adjust to reach your internal customer.

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