Using Twitter for brand awareness is a useful
way to deliver your message and there are a Sales Directors Email Lists range of automation tools out there to help you ensure you have regular content. But essentially you need to use it to engage with your audience and generate traffic. However, you need to ensure that the content you are pushing is good enough so that people will want to come back to your site on a regular basis.
LinkedIn offers a number of efficient lead generation features. With an audience of 414 million and counting as of February 2016, 100 million of whom use the platform on a monthly basis, it has to be the number one platform for B2B sales and marketing teams.
LinkedIn has a very strong search function where you can search for prospects based on job roles and a range of other factors, which is great if you are a sales person looking for new prospects. But I prefer networking through groups, which is a fantastic facility for driving engagement from prospective clients. Posting regular content that will be of value to readers is also a great service to avail of but don’t overdo it.
through event registration, sign-up forms and very granular audience targeting. YouTube offers the ability to show off your products and services, or position your company as a thought leader in its field (see the Forrester video below), and is the second most used Search Engine by people, so you need to ensure your videos are tagged correctly.
A personal favourite of mine is Google+, and one of the key reasons I like it apart from the community vibe that resides within it, is its close affiliation with Google from an SEO perspective. You have lots of choice out there and the key is to focus your time on activities that drive leads to your business.