If you’re a graphic artist, or an in-house Canadian CFO Email List designer, consider creating a political cartoon to illustrate a point rather than write an argument or opinion.
33. Take your data visual
34. Make a ‘thank you’ page
Create a ‘thank you’ page of particular followers who express extra interest in your posts, tweets, insights, etc.
35. Talk in benefits
Make sure you address how your information benefits the reporter’s readers.
36. Tap into BuzzSumo
Use BuzzSumo to find the most-shared content and to identify influencers.
use buzzsumo for mass media
37. Focus on the intro of your email
Spend most of your time on the opening three-to-four sentences of the outreach email.
38. Be a good listener
Establish that you’re a good listener, relaying previous opinions and work of reporters.
39. Be thankful
Thank the reporter for their time (even if you don’t hear back from them). It’s a sentiment of respect (as well as a subtle reminder!)
40. Think in arcs
Show the reporter you’re savvy about where a story has been and (especially) where it’s going. Reporters look for arcs, so you should too.
41. Be patient
Wait to respond to a query you can truly contribute toward; first impressions count!
42. Care about the relationship first
Focus on building a relationship with a reporter more than being covered for a story.
44. Use an analogy
Use an analogy to support your position or argument (perhaps using a hobby or interest of the reporter).
45. Leverage line spacing
Use spacing in your email, especially between major points.
46. Be confident
Be confident with your writing voice; you are asking for inclusion in a story, but don’t lose sight of the fact that you’re doing something for the reporter too.
47. Be aware of deadlines
Reporters work with deadlines; let them know that you’re available for a follow-up whenever they’re ready.
48. Keep an email chain going
When following up with a reporter, use the same email chain (for their convenience) rather than starting a new string.
49. Get better at outreach
Get better at outreach, reading related literature and being inquisitive about reporter and editor preferences.