How and Why to Engage With Your Community

How do you interact with your community on social networks? Is it as simple as reposting popular memes and ruminating slang? No, absolutely not. Meaningful interactions between digital publishers and their online followers are a lot trickier than that. Knowing who makes up your online community and learning how to talk to them directly is a business. Get it right and you’ll have a clear way to connect with your followers. Speak in a false or forced way, get it wrong and your life will be harder. Creating meaningful connections with your digital community is no accident. It takes planning, thought and time. It’s easy to simply broadcast an announcement to your community, but building direct, interactive relationships takes work. This is the difference between talking to someone and talking to someone.


Define why you are trying to engage with the community.

To help define what meaningful community engagement means to you, you need to think carefully about who you are. Knowing who you are and what you do is critical for everyone from large corporations to single content creators. It’s impossible Buy Slovakia B2B Email List your community if you don’t know who you are. By identifying you, you will be able to speak in a clear, recognizable voice. To cut through the noise and make an impact, digital publishers must offer something unique and compelling. This is why forming a strong digital identity is so important. Digital publishers of all sizes and fields can benefit.


1. What do you want to accomplish?

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Your unique goals should inform everything about your interactions with the digital community. Community engagement without a purpose is a bit like a conversation that goes nowhere. From how you interact with your community to the images and information you share, your goals should always come first. What do you hope to achieve by building relationships with your digital community? Is it to promote your new book? Or, you might be a small business interested in understanding your customers. By putting purpose first, you will be able to shape the tone and nature of your interactions with your community. Bring your goals into focus, then engage meaningfully with your digital community.

What Do You Hope to Achieve by Building

Part of the reason SpaghettiO’s post received so badly was because it seemed to come from nowhere. There’s no context or previous brand connection to serious historical events, so it seems odder than anything else. More attention to tone and purpose would have prevented this breakdown. As a rule of thumb, everything you share online should be thoughtful, planned, and handled with care. Posting something carelessly can get you in big trouble — even if it’s not ostensibly offensive or controversial.





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