Earlier this week, news broke about Google’s RankBrain, a machine learning system that, along with other algorithm factors, helps determine what will be the best results for a specific set of queries.
Specifically, RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics.
This allows Google to deliver better search results to users, especially for the hundreds of millions of search queries per day that the search engine has never seen before.
Not to be taken lightly, Google has stated that RankBrain is one of the most important of the hundreds of ranking signals considered by the algorithm.
RankBrain is one of “hundreds” of signals that go Germany Mobile Number into an algorithm that determines which results appear on a Google search page and where they are ranked, Corrado said. Within months of being rolled out, RankBrain became the third most important signal contributing to a search query result, he said.
RankBrain is more likely a “query processor” than a true “ranking factor”. a certain way.
That’s not the only major change to look for in recent memory, though. Over the past few years, Google has made some significant changes to how search works, from algorithm updates to the layout of search results. Google has grown into a much different animal than before Penguin and pre-Panda .
These changes don’t stop at search either. The company changed its structure. With the new, separate “Alphabet” umbrella, Google is no longer an organization, or even the main one.
Even Google’s communication to SEOs and webmasters has l
argely gone the dodo route. Matt Cutts is no longer the “Google go-to” and reliable information has become hard to come by. So many changes in such a short time. It looks like Google is moving forward.
Still, RankBrain is very different from previous changes. RankBrain is an effort to refine the query results of entity search based on Google’s Knowledge Graph. While entity search isn’t new, adding a fully deployed machine learning algorithm to these results is only about three months old.
So what is entity search? How does it work with RankBrain? Where is Google going?
To understand the context, we have to go back a few years.
The launch of the Hummingbird algorithm was a sea change. It was about overhauling the way Google handled organic queries. Overnight, the search went from looking for “strings” (i.e. strings of letters in a search query) to looking for “things” (i.e. ‘entities).