To Use In Your Website Lead Generation Forms
The art of lead generation conversation starters Chairman Email Lists is just as important as the art of conversation during a sales call. It’s important to pick a question or a comment that will encourage discussion with your customer rather than come off as interrogative. You also want to avoid asking questions that might appear to ask for too much information too soon, or adding so many questions that your customer is turned off from filling out the form.
When you’re brainstorming a conversation starter for your lead generation form, consider whether or not some of the following ideas will be appropriate for your audience:
- What is your biggest business challenge?
- Why are you looking for [product]?
- Do you sell to other businesses (B2B) or consumers (B2C)?
- What is your role within the company?
- What kind of project are you looking to complete?
- What do you think we should know about this project before reaching out to you?
You can also cater these questions to your client’s industry. Many of the lead forms on our website ask, “What’s your biggest marketing challenge?” This helps give us some context about why someone might download something, and we can tailor our conversation to this need.
Specifically, a CPA firm might ask the question, “
What’s your company’s biggest tax hurdle?” or “How would you rate your past experience with CPA firms?”
A human resources consulting firm might ask, “
What’s your company’s biggest challenge recruiting new talent?” or “Does your company have a college recruitment plan?”
Which questions are best for your customers? It will depend on who you are trying to reach. The best conversation starter will strike a balance between informative and low-pressure and allow the sales team to make the call with as much context as possible.
Do you have a conversation starter on your lead generation form? If you don’t, which question do you think you’ll add?