Currently, there are about 24 million e-commerce stores – which means competition is fierce. Trying to build and grow an online retail business in a diverse digital ecosystem is not easy right now. Regardless of the niche, customers now have a variety of options to choose from. So why should they choose you? How to grow your online business? We’ll show you how to grow and sustain your online retail business like a pro in this brief guide.Once an influencer mentions your brand and products/services, their followers will know about you and it is bound to cause a surge in traffic. So, invest in influencer marketing to grow your online business.
1. Your store should appear in Google search results
Content is one of the most critical and influential tools for increasing your online presence. This is why 70% of marketers are actively investing in content marketing (source: HubSpot). The content can be anything from blogs, podcasts, videos, social media posts, etc. The main purpose of content is to share information, engage audiences, promote business, and spread brand awareness. Content marketing leads to 3x more leads than paid search – driving more traffic to your website and growing your business.
2. Send free samples to influencers
Today, there is a new blogger or “influencer” every day. Reasons behind the growth Influential journalists, bloggers and vloggers are in high demand. Did you know that businesses generate $5.20 for every $1 invested in influencer marketing (Source: Neal Schaffer). The high ROI of influencer marketing tells you two things: From micro-influencers Buy Greece WhatsApp Numbers find someone who fits your niche and has the same following as your target audience. There are many different influencer marketing strategies you can apply, such as sending free PR, paid partnerships, and more.
4. Personalize the customer experience
Today, customers are looking for personalized engagement. The same approach won’t work for everyone, so personalize the experience for your audience. why? According to research, 80% of consumers prefer to buy from online stores that offer a more personalized experience. Try to incorporate personalization at every step of the customer’s entire journey—from searching for SE, contacting them via email, paid ads and social media posts, to the time they check out. Fortunately, there are many platforms and tools that can help you create stunning visual representations of your business.