How to Implement Enterprise Social Networking in Your

Businesses today are under tremendous pressure to become more responsive in an ever-changing world. As modern markets become more dynamic, fast-paced and complex, the rigid processes and established hierarchies. That have powered business operations for centuries are no longer welcome. In these old-fashioned businesses, silos of information predominate; different departments don’t share information freely. And front-line insights never reach management. In short, a lack of collaboration and countless hours wasted. Searching for information kept them from keeping up with the competition. These businesses turned into dinosaurs disappearing over time as more nimble competitors took over.


Articulate use cases to provide a sense of direction

When you tell your employees that you’re implementing an enterprise social network, one of the first things they ask themselves is what’s in it for them. It’s just human nature. Business leaders often implement new technology simply because it’s something everyone else seems to be doing, or it’s just “something done” in their industry. Often, employees are happy to use new technology, but only if they can see a clear purpose in it. They’re unlikely Buy Estonia B2B Email Database interest without a clear explanation of how to make their lives easier, or if all the conversation revolves around the interests of the company rather than the interests of employees. If your enterprise social network doesn’t have a clearly defined purpose, it’s nearly impossible to take off. You also need to communicate this purpose effectively, so you need to define use cases that employees can relate to.


Listening at Scale to Break Down Information Silos

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To increase acceptance, you also need to provide a brief introduction, preferably in the form of a video, which you can place on the community home page. The introduction should focus more on the functional and beneficial aspects of the platform rather than the technology. In most cases, using the platform itself should be self-explanatory, at least if it offers the familiar controls used by mainstream social media. Defining a use case is a bit complicated. The best way to do this is to have your team members walk through a few steps to explain how people can use the platform to report issues, advise management, or register for events. Another common use case is connecting employees and contractors across the globe.



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