How to Use Google Analytics’ New Custom Audience Report

Remarketing with Google Analytics helps you re-engage your audience and increase conversions by reaching the right audience across the web. The GA segmentation feature allows unique and specific listing types to be imported into Google AdWords to show highly relevant ads to your audience. When the target audience clicks on the ad, they are taken to the landing page. Therefore, older visitors will return to your website. Since the campaign is retargeting older visitors, it’s called remarketing through Google Ads.


What is an audience in Google Analytics?

In Google Analytics, an audience is a group of website visitors with shared attributes such as country, age, device type, or browsing behavior. Google Analytics collects audience dimensions and metrics in Audience reports. You can inspect traffic data based on different attributes in Audience > Audience. Dividing visitors Dominican Republic WhatsApp Numbers categories can help identify the most valuable users to your business. Google Analytics allows you to create custom audience reports based on demographics, behavior, device usage, e-commerce operations, traffic sources, and more. Your marketing goals will dictate which criteria you should use, but keep in mind that you will be using custom audiences for remarketing.

Remarketing with Google Analytics Custom Audience data

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Any data is only useful if you know what to do with the information. The GA Audience Data report lets you understand audience acquisition, behavior, and conversions based on each attribute. For example, location-based audiences interact with your website differently than age-specific audiences.This way, you’ll be able to see how each audience is performing compared to other audiences and overall traffic to your site. Let’s take a look at some different scenarios of what the data can tell you and how you can respond:


Dividing Visitors Into Different Categories Can Help

Sometimes, the audience is doing well in terms of engagement but not converting. For example, your digital marketing campaign is driving a lot of traffic but not high conversion rates.Right now, website visitors are turning to leads, but conversion rates are low. This shows that users are showing interest based on what they see in the ad, but the site is letting them down because they don’t take the action they need. You have to figure out why. Strictly monitor and analyze your campaigns and look for any disconnects between your ads, content and website performance.




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