The internet has irreversibly changed the way brands and. Marketing is put into the hands of consumers in unprecedented ways. Social media and other online platforms like forums and consumer review sites make. It is possible for anyone to become a publisher. From simple testimonials on Facebook to popular blog posts and buyers. Guides published by leading industry influencers, the power to influence buying decisions now. Lies in the social interactions between customers. This is where user-generated content comes in. Consumers are the best marketers because of their ability. To influence others, and they can do this through a variety. Of mediums such as third-party reviews and peer-to-peer recommendations. Today, 88% of consumers trust online reviews and recommendations. From their personal network over any content posted by the brand, including sponsored ads.
Ugc Is a Great Way to Improve Seo Performance
How Does User-generated Content Improve Seo?
The fact that your clients publish content without SEO in mind can be the biggest advantage. It’s not about marketing, it’s about authenticity. UGC may not be intentionally optimized for keywords, but now that keywords are a relatively minor ranking factor, it doesn’t matter. Conversely, if the content is visible, UGC provides search engines with new, relevant content to index. This means you need to keep at least part of your community open so that search engines can crawl it. Anything gated will not be accessed by crawlers and therefore will not be indexed. Even if your online community is closed, you can still display UGC on your blog or website, provided you have the permission of the creator.