How You Can Use Landing Pages to Validate Your Product Idea

You’re an entrepreneur.

The only problem is you don’t have a business.

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Therefore, You read post after post online CMO Email Database about . Therefore, how companies grow to multimillion dollar stardom. Their founders smile at you from the cover of magazines telling you things like “focus on building a great team” and “never stop testing”. You stare back wondering how to even begin.

You’re living in an entrepreneurial purgatory.

That no man’s land between having a business and having an idea for a business.

If you’re one of those entrepreneurs, then I have good news for you. This post is all about that first step, getting that proof of concept, and pushing forward into a full time career as an entrepreneur.

Using the case study from social media powerhouse Buffer – a company that built a 60 million dollar business after validating their idea using a set of landing pages – we’ll help you replicate the process, generate a proof of concept and answer the age old question: if you build it, will they come?

Therefore, Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple”. – Steve Jobs

It’s one thing to have an idea for Canadian CTO CIO Email Lists a business, it’s another to have a laser-focused understanding of exactly what you’re offering.

The latter is required before launching a business.


One strategy to do this is to think of your idea as an elevator pitch. Imagine you have 20 seconds to describe your business to an influential investor, or else walk away with no dough.

In that time you need to describe:

  1. What problem you are solving
  2. What the benefits are
  3. How it works

For Buffer, they could have said:

  1. It’s time consuming to be tweeting in order to maintain a Twitter presence
  2. Their product would allow people to schedule tweets in advance
  3. It works by adding tweets to a queue and the app will schedule those tweets based on a pre-defined schedule

Run through this exercise a couple of times and try and remove any jargon that might cause confusion.

As a litmus test of understandability, ask yourself “if I explained this to my mother would she understand?” (assuming your mother isn’t an expert in your field).

If the answer is yes, you can start thinking about how you’ll position your offer.

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