Which components deserve a lot of attention and where are the greatest opportunities? Just like the past Macedonia Phone Number 12 years, I look back on the most important developments of the past year and give my vision on the most important online marketing Macedonia Phone Number trends for the coming year. The Internet Marketing Trends for 2022 1. Automation, AI and Machine Learning 2. Voice: users speak more 3. Video advertising continues to grow 4. Live commerce: it’s showtime! 5. B2B will Macedonia Phone Number continue to grow strongly 6. Recruitment marketing: opportunity for many companies 7. Privacy and Data Challenges 8. The Metaverse? 9. Visual search 10. Conversational Commerce 11. Globalization and China’s Growth 12. Retention as a basis, but also as an opportunity for growth 13. The battle of the business models continues.
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Continuous optimization of business models with data 15. Branding and performance go hand in hand 16. Audience Macedonia Phone Number targeting is over, focus on segments and intent 17. Stop with fixed marketing budgets, take the brake off your return 18. Do not send on a fixed CPA, CPS or CPL 19. Send people by result, not by presence 20. Culture remains the key to success 21. How would you attack your company as a Macedonia Phone Number competitor? 22. Experiments as the basis of basically everything The only thing that doesn’t change is that everything keeps changing Brief review: what happened within online marketing in 2021? When looking back at the past year, corona is also Macedonia Phone Number reviewed again. The influence of the virus was again great in the past year: many developments have accelerated due to the arrival of corona.
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Not least in the online field. Google year in search 2021. Many of these developments are clearly Macedonia Phone Number reflect in Google ‘s annual. Year In Search overview. The strong growth in search for companion animals. For example, is striking. year where we spent a lot of time indoors, it seemed like a great time for many people Macedonia Phone Number to welcome a pet. Entrepreneurship was also clearly strongly encouraged in the past year. It is nice to see that in 2021 there was more search worldwide for ‘how do you start a company’ than for ‘how do I find a job’. Facebook becomes Meta One of the big events of the past year was of course the name change Macedonia Phone Number from Facebook to Meta . Not so much because of the name change itself, but mainly because of the vision and ambition that lies behind it.