Internal communication is a neglected child. Every company does it, but often it doesn’t go beyond mass communication. Whoops, an e-mail to the entire company and you’re done. That can be different! You should approach an internal communication campaign in the same way as a marketing campaign. That also means that you have to keep Cayman Islands Phone Number List measuring and optimizing. But when is internal communication successful and how do you measure that?
The Funk-e team has written a book on internal communication. In ‘Communicating Change: Transforming Internal blabla into digital aHa’ they take you through the steps of a successful internal communication campaign.They look the Cayman Islands Phone Number List suspiciously like the steps marketers go through for an external marketing campaign. According to the authors, you should also look at it that way as an organization. Employees are your internal customer and you want to market something to them. A new IT system, different rules or a fun outing.However, it is often difficult to measure whether your internal communication is successful. For example, if you want employees to behave differently, it is difficult to interview everyone. Below are some tips to help you determine what to measure and how to do it.
1. Determine the channels
Your internal Cayman Islands Phone Number List target group cannot possibly be one target group. Things on which you can segment the internal target group are, for example, department, time that someone works at the organization or the involvement of employees in what you want to communicate. There is therefore a good chance that you will use multiple channels to reach the different groups of colleagues.