Companies are always struggling to find new audiences, new customers, new distribution points for their messages and new ways of doing digital marketing. Right now, it’s all about digital content, whether it is long- or short-form, videos, images, webinars, white papers, or just the content on a site and/or blog. There is a lot of competition and clutter out there.
Every day I think about ways to enable a
company and their content to rise above VP Communications Officer Email Lists everyone else’s. There, unfortunately, is no magic bullet. But maybe there is a secret sauce…and perhaps “sauce” is a better term here. You need to blend it and craft your content using a mixture of ingredients, carefully mixed to produce the best results.
But every once in a while, there is a tool, or a movement, or a service that helps propel content ahead. Years ago, it was the invention of the blog. Suddenly, static, brochure-ware sites took on a new life, with (hopefully) regularly updated living content. And Google helped out…a lot…by favoring more regularly updated content over old and stale sites.
More recently, image and video sharing services like Instagram, Pinterest, SnapChat and Vine have captured marketers’ attentions, providing a means for consumers and companies to share rich content, their interests and their lives. So what is next? Digital marketers are trying to figure this out and be ahead of the curve.
I have an idea. I’m wondering if it is time to bring back the Webring.
Bring Back the Webring
What is a Webring? Well, and I’m dating myself here, back in the late 1990’s and early 2000’s, there was a movement that literally linked similar websites together. Typically these were not company sites but rather amateur sites which shared common interests. Like underwater basket weaving? Have your own site about it? Know of other similar sites and want to
show a “solidarity” of sorts? You signed up to be part of the underwater basket weaving Webring. Once you were registered and part of the Webring, you had a shared navigation bar which allowed an end-user to click to see the “next” site within the specific Webring. And your site had a little badge for you to display.