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Experimenting is not only a lot of fun, it is above all very effective. Many ideas and plans should no longer come from the management alone. It Sri-Lanka Phone Number was not. By embracing experimentation in your culture, you also democratize the opportunity to really contribute. If Sri-Lanka Phone Number everyone within the company has the opportunity to test with new propositions, prices and complete business models, everyone has the preconditions in their hands to be able to make a lot of impact with good ideas and actions. The data can clearly show what works and what doesn’t. Jeff Bezos (founder Amazon) is known for calling these types of decisions type 2 decisions . Many Sri-Lanka Phone Number people within Amazon are able to make these kinds of decisions on a daily basis. This happens on a large scale every day.