Launching Paid Social Campaigns

I am really excited to wrap up my optimization HR Directors Email Lists series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market.

Before we get into some key optimizations for your

HR Directors Email Lists

social campaigns, let’s talk about the growth of social media advertising. It’s estimated that social media ad spend will hit $41 billion in 2017. Facebook will make up the lion’s share of this spend, with ad revenue estimated to reach nearly $27 billion.

Also, Facebook, Twitter, and Linkedin made the top 15 list of comScore’s top properties for unique visitors/viewers.

Now that we’ve identified the top social media channels for advertisers to allocate their marketing budget, let’s go over five best practices for launching and optimizing social media campaigns.

1. Define Your Target Audience.

Social media rocks in terms of defining a target market. Put on your consumer hat for a few minutes and think about all the personal information you input into your Twitter, Linkedin, and Facebook accounts. Now, think about how often you engage with other brands on these channels. Your profiles and engagements are all accessible to advertisers to build a custom audience off of.

As digital marketers we can develop creative based on a custom audience build, which can be defined by job titles, location, age, interests, gender, relationship status, and more. Marketers should take advantage of the custom audience tool – the targeting options are endless.

2. Launch at Least 4 Creative Variations.

In reality, getting multiple images and messages out in the market when you’re trying to launch a campaign quickly can be hard. Best practices in social are to launch many ad variations and let the algorithm work its magic. Even if it’s a change in text or call to action, do your best to launch different ad variations to each of your custom audiences.

Leave a comment

Your email address will not be published.