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Traackr collaborated with Scott UAE Phone Number Guthrie on the following interview. This forms part of our new global series “Influencer Marketing at Scale”. Other companies in the series include how UAE Phone Number Melia Hotels International scaled influencer marketing across 7 brands and 4 continents, and how The Body Shop works with influencers to drive social change and product sales.

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As more and more people started to like UAE Phone Number our approach, we started looking at how to get the word out on a larger UAE Phone Number scale than just bartenders – while maintaining integrity at all times.


I spoke with Shelley Macintyre, Global and UK Marketing Director at Sipsmith, about building and scaling brands through influencer marketing. How important is influencer marketing to Sipsmith? Influencer marketing and word-of-mouth marketing are absolutely at the heart of everything we do at Sipsmith.

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Bartenders are our first key UAE Phone Number influencers. They love the quality of the ingredients and the quality of the Sipsmith gin. We believe that if bartenders believe in the integrity of the product, they will want to talk about the integrity of the product with the people they serve because they are UAE Phone Number proud of the product they use.

Founded in 2009 by two childhood friends, Sipsmith is London’s first copper pot distillery in almost 200 years. The company has since played a major role in the revival of artisanal gin distillation.



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