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Are you also catching yourself on Jamaica Phone Number giving you a compliment before you bring bad news? I understand. It is therefore very human to first vote your conversation partner positively before you share the bad news message. It is a pity that despite the good intentions it often has the opposite effect. “You have given very convincing arguments, but we are Jamaica Phone Number not making a deal.” ‘Your efforts are greatly appreciated, but your contract will not be extended.’ ‘What great reports, but I do see an unsatisfactory score here.’ Do you see what’s happening? The compliment is invalidated because it Jamaica Phone Number is followed by ‘but’. At the same time, that one four-letter word ensures that there is more attention for what you say after. This makes the negative message even more negative. And that while you meant so well.

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Your brain is erasing it I take you into how that works: in the unconscious brain when hearing the word is activated but Jamaica Phone Number a so -called Eraser . This Eraser ensures that everything is forgotten for it. Professional magician and mentalist Tim David refers to this as the but eraser in his book Magic Words . And it does not remain when gumming Jamaica Phone Number the message for ‘but’. The word also sharpens the brain to hear what comes next, because that is probably very important. And yes, I heard you think: ‘Why does a Jamaica Phone Number magician and mentalist think something about text?’ That’s not that complicated. Tim David did 300 live shows a year. During those shows, he discovered that real magic is all about words and the way they affect the mind of the audience.

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power word but magician But look on the bright side While ‘but’ can be a serious disadvantage in the case of abuse, this Jamaica Phone Number powerful word can also have an extremely positive influence. For example, you can use it to build up the tension in a story: “After hours of plodding, Zoë had finally reached the top, but yes, I consciously build up the tension) there is something that is much more powerful. At least I think so. By using the Jamaica Phone Number word in the correct position in your text, ‘only’ can work to your advantage. And good too. You are simply turning things upside down. You ensure Jamaica Phone Number that the negative message for ‘but’ ends up and places the positive message behind the signal word. Because with that one four -letter word you can weaken a negative message and strengthen a positive message.

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