Soaring diagrams the steps necessary to effectively manage the digital data explosion. The four steps are: Capturing data from a variety of sources including phones, websites, sensors, and other devices Processing the data by merging it, where possible, using IP addresses, customer information, and form completions. Data must be cleaned […]
The amount of digital data is exploding. Don’t believe me. Here are some stats: The amount of data available for analysis Software Managers Email List grows 20% each year Currently 1.6 Zetabytes of data exist – that’s equivalent to 47 years of HD TV programming 80% of data is unstructured, […]
Bots however can harvest what information users put into comments and forms, which they can then use for a spam campaign or sell to competitors. Some of these bots can even skim credit card data from your site. You need to be extra careful in making sure bots can’t gain […]
The average cost of a website security breach Controlling Directors Email Lists is $300,000, and bots amplify security threats because they work much faster than a hacker who tries to bypass security manually. While click fraud can certainly drain your ad budget, there are other ways bots can harm your […]
If your site is infected with malware or full Risk Managers Email List of suspicious download prompts, then anyone visiting your site is at risk for being infected as well. They Inject Malware Into Your Site’s Code. Hackers can use bots to inject malware codes or links into the HTML […]
Depending on how long your site is down, this can eventually hurt your SEO Accounting Directors Email Lists ranking. A short outage won’t affect your rankings, but if your site is the victim of several DDoS attacks over an extended period of time, your rankings could take a serious hit. […]
Previously, we talked about all the different Finance Directors Email Lists types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad […]
Even if email is the oldest marketing VP Technical Email Lists channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. Companies […]
Email + location As explained in our last post, the goal Administration Directors Email Lists of omni-channel is to tighten the gap between online and offline. To generate traffic in-store, brands have several options. “Click-and-collect” allows customers to order online and have a delivery in-store. and come in a store […]
Even if email is the oldest marketing Payroll Directors Email Lists channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. Companies […]
I am really excited to wrap up my optimization HR Directors Email Lists series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target […]
Ad Preview & Diagnosis Now that you have your AdWords campaign Software Managers Email List setup, you want to be sure that your ads are showing up when and how you want them to show up. Thanks to Google’s Ad Preview & Diagnosis tool, you can search for terms and […]
Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, how can you set yourself up […]
What do digital marketers really think is the Audit Directors Auditors Email Lists most effective marketing strategy? According to SEO experts, how often should most sites be performing an SEO audit? How do most digital marketers stay on the cutting edge of our industry? These were the burning questions we wanted […]
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due VP Safety Email List to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and […]
The amount of people that land on my page and fill out the form, then VP Security Email List click “reserve my escape room now” will give me a quantifiable sense of how many prospective customers I have in my area. These leads will go straight to an email list […]
Let’s start by seeing if anyone is even looking for an VP Facility Manager Email Lists escape room to visit in the first place. It’s easy to see how many people on average are searching for something using Google’s keyword planner. Start by listing all terms that include escape rooms […]
“Steal your business model We don’t have a shortage of business VP Maintenance Email Lists models, it’s okay if you pick one that’s already working for someone else.” – Seth Godin The world is a big exciting place so I often come across business ideas that are so memorable that […]
In the same article, It is also suggested that some indexing strongly favors tweets from people with “Social Authority.” This is where influencers come into play for sharing content. But social authority is not just about follower numbers, “there is a correlation between those with higher engagement levels and […]
It’s always been important to think about tying your marketing strategy together but that’s VP Quality Email Lists especially true now in the digital world. One of the most important ways to drive traffic to your website is search engine optimization (SEO). As early as 2009, search engines for Bing […]
MOBILE FUTURE [Otherwise known as “What’s In It For Me?”] As with anything else, you may be wondering VP R&D Email Lists why these numbers matter for marketing. Or you may be like me, who despises math, and has an aversion to seeing so many numbers. Either way, I promise […]
Welcome to the first of our four part series on how mobile is the format of the future. How can we be so sure that the revolution will be mobilized? Let us show you. MOBILE OWNERSHIP Of people who can access the internet VP Manufacturing Production Email Lists around the […]
Extending Webring 2.0 I recently read an article about how branded VP Engineering Email Lists browser extensions may be the next digital marketing trend. They already exist. There is a ton of potential there. Webring 2.0 What if there was a browser extension/toolbar created by a company or brand which […]
It offered people looking for a particular topic or interest to stay within a close group of similar content. It was providing curation, not of specific content, but of specific topics. Then the Webring movement sort of faded away. Modern Day Webring Equivalents There are, obviously, modern day equivalents, but […]
Companies are always struggling to find new audiences, new customers, new distribution points for their messages and new ways of doing digital marketing. Right now, it’s all about digital content, whether it is long- or short-form, videos, images, webinars, white papers, or just the content on a site and/or blog. […]
The importance of mobile for today’s retailers is indisputable. According to SimilarWeb, 65% of total ecommerce traffic in the UK in January 2016 came from a mobile device.1 However, despite its apparent dominance, brands need to approach their strategy with caution. A better understanding of the true role of mobile within […]
Here’s where their campaign for movers gets really cool. In addition to the $10 off/month discount offer VP Business Development Email Lists shown above, DIRECTV would normally also promote a second offer, like a cash gift card. Counterintuitively, they found that when they tested a $300 gift card offer versus […]
