Procurement Professionals Are Migrating to Online Resources

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Procurement Professionals Are Migrating to Online Resources

Imagine you’re in the marketplace in some Chief VP Operations Email Lists long ago city. Instead of selling whatever high-tech product or process that you sell now, you’re selling fruit.

People from all over the world are in the marketplace, everyone vying for their business

Chief  VP Operations Email Lists

If this doesn’t sound all that different from the internet, well, you’re on the right track. The marketplace may be digital, and your product more high-tech, but it’s still tough to capture b2b buyers’ attention.

With tighter schedules and fewer resources, purchasing and procurement professionals are using the internet to source and purchase supplies and components. If your business can’t fill their needs, chances are they’ll find a business that can.

Here are a few numbers to consider:

  • In 2013, 57 percent of B2B buyers bought goods online. By the following year, that number had jumped to 68 percent.
  • About a fifth of all B2B buyers spend at least 90 percent of their budgets online.
  • Nearly half of B2B buyers research company products on a smartphone or tablet. If you confine the data solely to millennial workers researching with smartphones, it jumps to 55 percent.
  • Close to a third of all B2B buyers say they research at least 90 percent of what they plan to buy.

There’s a thread running through all these examples: the audience you’re targeting — the B2B buyers, the procurement professionals, the manufacturing engineers – are on their way to your website. What will they find when they get there?

Here are a few different inbound marketing tactics to help your customers – and potential customers –better understand who you are.

1. Your Blog

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