What is SEO cannibalization and how to detect it? 4 actions to solve it

Have you ever heard of seo cannibalization? If it is still a term that is not familiar to you. You are in the right place! And it is that. In case of falling into this practice -even if it is unconsciously-. The positioning of your web page can be negatively affected .

But what is keyword cannibalization? How to detect it and what possible solutions can we easily implement on a website? Let’s see it!

What is seo cannibalization? Definition
we talk about seo cannibalization when different urls of the same web page are fighting to position themselves for the same search intention.

In other words. Two different contents hosted within the same web domain are competing for the same intention or the same keyword to appear on the first page of google.

Let’s see it with an example to make it easier.

Imagine that you have an online store of patterns to make baby clothes and you have created different contents to position the keyword “patucos de patucos”. One of them is “how to sew baby booties” and the other one is “how to knit baby booties”. It is true that it is not the exact same keyword. But it does respond to the same search intention. And this is how the search engine algorithm understands it. So we would be facing a case of seo cannibalization. Easy. Right?

Cannibalization problems generally negatively affect seo positioning . And it is the algorithm does not understand which page should be displayed in the search engine results when faced with different contents of a website that compete for the same search intent.

What is positive seo cannibalization?

At the beginning. We have said that it is not Honduras cell phone numbers recommended that certain internal pages of your website compete to position for the same keywords. But. However. It is not always so.

It is true that. Sometimes. Google positions similar content on the same web page in the first and second position for the same search intention. And. In these cases. We talk about positive seo cannibalization.

Positive cannibalization is a rare case.

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In fact. It usually occurs only on pages that have a very high authority and for searches with ambiguous search intentions.

What harm do seo cannibalizations have for web pages?
As we have anticipated. Keyword cannibalization is generally an on-page seo problem that affects web pages. Above all. Those who have an online store or a website with a certain amount of content.

But why is it bad to have cannibalization problems? These are the main consequences for your website:

it affects the authority of your website.
It affects the crawl budget of your page.
Complicates the link building strategy.
It creates confusion.

Let’s see each of them carefully

Affects the authority of your websitethe ctr is a decisive positioning factor. Since this metric helps search engines to know how relevant the content of a specific page is. But what does the click through rate have to do with the authority of your page?

If within the same website there are several contents competing for the same search intention. The visits that these pages will receive will be divided among them. In this way. The ctr is reduced and. Therefore. The authority of your page is divided.

In the eyes of google. Your content does not have the quality it deserves to appear in the top positions of the search engine for certain keywords. And. By being relegated to later positions. Your seo positioning is weakened.

Affects the crawl budget of your page
the crawl budget is the time that google allocates to its bots to crawl each web page. This time varies depending on factors such as loading speed. The authority of the page and the quality of its content or its accessibility.

For this reason. Many people use the robots.txt file of their page to optimize the crawl budget. So that the bot crawls the most relevant content.

But what happens when there are cannibalization problems on your website? That the bot is spending time tracking different content that they are trying to position for the same search intent instead of tracking a single. Higher-quality content.

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