Social media has been an integral part of our daily lives for some time now. From MySpace to Facebook to Snapchat, people stick with their devices to keep up with what’s going on in the internet world. Thanks to this evolution, marketers and managers have a new tool to sell their businesses. Gone are the days when you could only reach customers through TV commercials, roadside big names or newspaper ads. In other words, since the development of the internet, the marketing world has taken a different angle. Social media has grown into one of the greatest tools for influencing and changing the world. Many historic changes have taken place over the years thanks to smart social media marketing. From the US presidential election to instant coverage of any natural disaster, we are in the era of connecting and changing the world in the best possible way.
They can provide personalized service to each potential customer
These numbers clearly define the opportunities for marketers to reach customers. Many brands have established themselves to take advantage of the opportunities of social media. A total of 50 million local or small businesses use Facebook pages to Croatia WhatsApp Number Marketing Lists and services. Additionally, 4 million people paid the social media giant to promote themselves. In fact, brands do use different social platforms based on the type of their products and services. These powerful statistics represent only one social media channel, which is also one of the largest, namely Facebook. Social media marketing includes channels like Instagram, Twitter, Pinterest, and more. So imagine other businesses killing it on Instagram, Twitter, Pinterest, etc.
So why is social media marketing for small businesses
Let’s face it. Mainstream media is a highly competitive market where big brands invest heavily in different platforms such as newspapers, TV commercials, radio, etc. Here, SMEs cannot survive. So social media marketing comes to the rescue. Social media put them directly on the stage of the show. They can directly target their customers, market their products and services, engage with them on a personal scale, and convert them into repeat customers. Unlike traditional advertising media, social media is accessible to everyone. All you need is an email ID or a mobile number, and that’s it! You can start using your account right away and have access to endless possibilities for selling. Smaller companies with smaller market reach have only one asset to boost their business, existing customers.