What’s more important than a strong marketing campaign? elements of trust. When buying, people trust the experience and word of mouth of others more. A Nielsen study concluded that approximately 92% of customers trust recommendations from their friends and family more than any other form of marketing (source: Big Commerce). Therefore, referrals generate hot leads and increase sales. Today we’ll discuss referrals and how to build a referral program for your online business.
What is a referral program? Why do you need a recommendation?
Referral programs are word-of-mouth marketing where real customers advertise your product/service on behalf of the brand. Instead of Costa Rica WhatsApp Number Marketing Lists reviews, customers share their experiences with those around them, such as family, friends, and colleagues. Referral programs help you generate new leads, but those leads aren’t just another lead. These leads are perfect for your brand. These people will benefit from the product or service. Marketing and sales teams can easily nurture and attract these prospects and turn them into long-term customers because these people are already familiar with the brand and the company’s reputation.
How to Build a Referral Program for Your Online Business?
Advocates are customers who recommend your business to others. A report to an advocate is anything that will encourage them to recommend your product/service to those around them. Rewards can serve as a gesture of motivation and gratitude, leading to more sales for your business. Some examples of advocate referral incentives are discounts, coupons, and cash. This is an incentive for a referred potential customer to make a purchase. It can be anything from discounts to free shopping. In short, it motivates referred customers to buy your product/service.
3. Customize your referral email and page
Today’s marketing campaign is about customization. 80% of consumers are more likely to buy from a brand that offers a personalized experience (Source: Forbes). Therefore, a personalized marketing strategy will attract more customers.