To sensory judgments such as weight, and it is difficult for us to accurately judge. Therefore, there is an anchoring effect at this time, and the final decision. Also, needs Herzegovina Phone Number to be made through price comparison. The anchoring effect is affecting consumers’
decision-making all the time, especially the prices of competitors’ products, which are easily Herzegovina Phone Number “targeted” by consumers to evaluate the price of our products. Therefore,
we must also take into account. Also, the Bosnia and herzegovina phone number price and style of competing products when pricing, and reflect our advantages over. Also, competing products when consumers anchor their choices. 1.4 Product Stage We tend to divide the life cycle of a product into four stages.
Expenses for developing
Introduction, growth, maturity, and decline. Different product stages naturally have different pricing Bosnia and herzegovina phone number strategies. According to the marketing mix strategy. Also, theory, the price of the introduction period is mainly base on the pricing of new products, the price of the product in the growth period needs to be adjust appropriately, the product in the mature.
Also, period needs to fully consider the competitive price Herzegovina Phone Number, and the price of the product in Bosnia and herzegovina phone number the recession period may need to be appropriately adjust. Reduc price. (The picture comes from the theory. Also, of marketing mix strategy) For example,
the strategic focus of a product in the introduction period in a blue ocean is to expand and maximize market share, so as to gain a firm foothold and capture users as soon as possible.
Time Costs and sunk
Then, the product pricing at this time may. Also, be more likely to choose low prices The main strategy Herzegovina Phone Number is to put more fish into the fish pond first. When the product gradually transitions to a mature. Also, stage, the brand and product have help the company to establish a certain Herzegovina Phone Number bargaining power. At this time,
continuing to maintain a low price may damage the image of the product, and may also have an impact on revenue and maximize profits. change. At this time, it may be better to establish differentiat and flexible product prices by referring to competitor prices, etc. 1.5 Cost Analysis Regarding pricing,
we often hear a method call. Cost plus method”, that is, on the basis of accounting for costs. The final price is calculat according to the expect gross profit margin.