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Influencers Using influencers as part of your overall marketing strategy is common for brands. At a glance. are the influencers you’re currently working with still useful to your brand? Do they align with your values? Have they been great to work with? See if conducting an audit on your influencer strategy will identify if you are reaching your target goals and if there are ways you can improve upon it.


It may take some time but finding the right influencers for your brand can result in a mutually beneficial relationship that will benefit your bottom line. Goal alignment Every strategy needs some goals to measure its success. In this final portion of the audit. see if your current Facebook strategy matches up with your social media goals. If this year’s goal are to increase brand awareness. then your posts and analytics should reflect that.

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Takeaway Use Sprout’s ViralPost scheduling feature to publish at optimal times. Track the right metrics for your goals in your analytics. Is your engagement falling? Use these strategies to increase engagement. Conclusion Georgia Phone Numbers And we’re done! Congratulations on completing your Facebook audit. The audit may have surfaced some issues. This is when you create an action plan to fix errors or improve on your strategy.

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The four-part Facebook audit should be performed on at least an annual basis. If you found the audit useful. check out our other audit articles: How to Perform a Social Media Audit (Free Template Included) How to do an Instagram audit that improves your performance The 20 Minute Twitter Audit Categories Facebook Social Media Analytics Jenn Chen Jenn Chen is an SF-based digital strategist. photographer. and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts.

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Connect with her online thejennchen & at jennchen.com. Read all articlesby Jenn Chen Subscribe to our newsletter for social resources Join 70.000+ professionals and become a better social media marketer. Get social media resources and tips in your inbox weekly. [Right rail] 2021 Index – Content Benchmarks Resources for you [Toolkit] Unlock Social Media


Success in 2022 The 2021 Content Benchmarks Report Instagram for Brands: How To Build A Creative. Engaging. High-Impact Strategy How to Find Content Inspiration for Your Social Strategy [Free Worksheet] Also of Interest How to conduct a speedy social media audit 10 steps to performing a successful Instagram audit Short-form vs. long-form video length best… Recommended for you View allRecommended for you Categories Facebook Social Media Engagement The best times to post on Facebook 2022 Published on July 6. 2022 •Reading time 10 minutes Categories Facebook Social Listening How to conduct a.

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