The business methodology of Sun Laichun, founder of Lin Qingxuan: Stud by feeling, landing by reason

I once asked him how to survive the crisis during the epidemic? He took out a piece of white paper, folded it in half, and wrote the characters “Danger” and “Ji”.

“When the word crisis is put together, 90% of people see it as crisis. But the crisis is very clear. What is the opportunity? Let’s brainstorm together. One person writes 10 articles, and 20 people write 200 articles. Remove it. Repeated, can always leave four or five powerful.

During the epidemic, this is how I found 15 ways to bring Lin Qingxuan back to life. “

He said to himself: “Fate is in your own hands”

In the beauty industry, Lin Qingxuan is a special existence.

Most of the beauty brands are OEM in the initial stage, focusing on e-commerce rather than offline, focusing on scale and less profit, but Lin Qingxuan does not go into distribution as a direct-sale store, not only develops formulas, builds factories, but even raw materials. Plant your own!

Sun Laichun said that he didn’t mean to make the Afghanistan Phone Number industry chain so heavy, but he just didn’t want to put his fate in the hands of others.

In 2003, Sun Laichun received a call from the boss of the headquarters at the new product ordering meeting: “Let’s terminate the contract, the SARS in the past few months has had a serious impact on the business, and I will withdraw from the Chinese market with the brand…”

 Prediction of 50% hit rate

Afghanistan Phone Number
Afghanistan Phone Number

At the end of 2015, Sun Laichun was invited to Japan to participate in the luxury packaging exhibition. During this period, he visited the Shiseido brand museum.

He saw that there were many Shiseido products with small British-style flowers on the shelves, and the price was only 50 to 60 yuan. In the early 1990s, a set of Shiseido products cost several thousand yuan. Sun Laichun thought it was strange that these products were sold so cheaply in museums.

The Japanese guide told him that in the 1980s, the Japanese economy was down, and the people yearned for a free life in the West. At that time, Shiseido was also imitating Western cosmetic brands, and the price was very cheap. The products on these shelves are the commemorative models of that year.

After the 1990s, the economic confrontation between the United States and Japan became more and more fierce, and the Japanese nation’s self-confidence was awakened. Shiseido began to highlight Japanese culture in packaging and embarked on a high-end line, and the price became more and more expensive.

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