Tips for Getting Attention in Mass Media

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Tips for Getting Attention in Mass Media

Place deposits before reaching out

Don’t (just) follow a reporter before you make an outreach attempt. Make (at least) two sentiments of interest (follow the reporter on Twitter and comment on a post of theirs) before writing an outreach email.

8. Pitch warm leads
Pitch a follow-up or annual study to those who have previously covered you or your business.

9. Take it old school
Send a written letter as outreach rather than email; place it in a larger envelope and include pictures and graphs to supplement your insight – be different!

10. Support your claims
Find (at least) three supporting articles (from respected sources) to support your own arguments or position for credibility purposes.

Take a unique stance

Make a counterargument regarding a reporter or organization’s opinion; even if a reporter does not agree, they may want to include a counterpoint in a follow-up story.

12. Run a contest
Consider changing the name of your business, service, or popular product, and get consumers involved in the process via a contest.

13. Follow ongoing stories
Take interest in ongoing stories with two or more reporters contributing. You’ll be more likely to offer something one (or the others) find intriguing.

14. Don’t just rely on Google alerts
Use another alert system, besides Google, to stay on top of stories and particular reporters.

alert system for mass media
15. Create an authority perception
Include links to prior articles you’ve written (or been referenced in) along with your email signature during the initial outreach to express authority.

16.Reply promptly
Don’t keep an interested reporter General Manager Email List waiting; get back to them within the hour!

17. Play to your strengths

 

General Manager Email List
If you’re a better speaker than writer, consider uploading a YouTube video rather than write, yet explain (in the body of the email) why you rather include a video link.

18. Provide another point of view
Include quotes of a friend or colleague who has a counterpoint to your argument. Both parties may get coverage.

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