Be generous by linking
Along with a written thank you, get digital and thank them with a link.
20. Maintain ongoing contact
Making contact (email, tweet, blog comment) once each month.
21. Get eyes on your email
Have (at least) two other people read your email for grammar and spelling before sending it to a reporter or editor.
check grammar and spelling for mass media
22. Keep things professional
Avoid Facebook stalking or informal gestures on Twitter.
23. Set them up with someone else
If you think an ‘influencer’ in your niche (has already) answered a reporter’s present query, do the work for the former party and send the reporter a link to quotes or works along with contact information.
24. Send them a doll
Send a personalized bobblehead doll as a memorable ‘thank you’ sentiment.
25. Make a donation
Make a donation in the name of the reporter or media outlet in appreciation for coverage or ongoing contact.
26. Take it to Pinterest
Make a Pinterest board filled with insights regarding a particular topic, and refer reporters to your curated effort.
make a pinterest board for mass media
27. Create a unique Canadian CEO Email List landing page
Filled with information to supplement your initial information, especially if you have a lot of information to relay.
28. Use Twitter lists
Create a Twitter list of people who can help a reporter with a query.
create a twitter list for mass media
29. Use a unique hashtag
Create a hashtag to support a reporter’s active and ongoing query or topic of interest.
create a hashtag for mass media
30. Use Twitter chats
Interview a reporter or editor via a Twitter chat.
31. Don’t just use influencers
Don’t only use ‘influencers’ for roundup or mass opinion posts; those with a limited number of followers are (more) likely to appreciate the attention.