How to Validate a Successful Business Idea in Your Neighborhood

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How to Validate a Successful Business Idea in Your Neighborhood

Let’s start by seeing if anyone is even looking for an VP Facility Manager Email Lists escape room to visit in the first place.

It’s easy to see how many people on average are searching for something using Google’s keyword planner.

Start by listing all terms that include escape rooms and every variation of the term you can think of. I searched for terms like “escape room,” “best escape room,” and “best vancouver escape room.”
Enter in your geographic area.

Enter each term, one by one, into Google’s keyword planner.

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Note the amount of average monthly searches and the adwords competition.

In my search of “escape room Vancouver” Google’s keyword planner showed 1,900 average monthly searches with “low” competition in adwords. Exactly what I like to see.

I also searched “escape room Vancouver” to see what kind of ads would pop up. Judging by the bolded text in the ads it looks like none of the escape rooms in Vancouver are targeting the keyword “escape room vancouver”.

Go ahead and try using the “searches related” suggestions at the bottom of the Google search results for more ideas.

How to Validate a Successful Business Idea in Your Neighborhood

How to Validate a Successful Business Idea in Your Neighborhood
I targeted the exact phrase “escape room” for a max bid of $2.30 that would get my ad an average position of 1.30.

Google’s estimation shows that my ad would be served at least 45 times a day and be clicked on twice a day.

Step 3 – Set up a landing page to see how many people are willing to buy
Now that I know that my advertisements will not have much competition I created a landing page for my ads to point to.

I used Wishpond’s landing page building page tool and picked a template that was optimized for booking reservations. All I had to do was find a spooky image and add in my text.

You’re going to want to use a landing page because they’re built to serve one purpose: get conversions.

At this point I don’t have an actual reservation system in place.

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