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KPIs online marketing. Bid to profit. It is important that the KPIs that are use must always be directly in line with South Africa Phone Number the  objectives. All online marketing activities should be able to positively influence these objectives. Marketers can then search for the right South Africa Phone Number optimum with countless (bidding) experiments. 19. Send people by result, not by presence Companies should stop steering the time someone arrives at the office. Is that a KPI that directly influences the bottom line Is South Africa Phone Number that what people are paid for. Is that something that makes customers happy? It is not directly relevant and also gives the wrong signal. In the end it is not about presence, but the output is central.

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To get people’s focus on output. It must be clear on all fronts from. Within the company that this is the primary way.  In South Africa Phone Number which performance is assess. If you hire good people, they will understand for themselves what is required in South Africa Phone Number terms of input. Without a culture of trust, many things will not work in practice. Trust is the foundation of success. Beware of people being too strongly South Africa Phone Number guided by sub-objectives, such as the result from Google Ads as a channel or the conversion percentage that is achieved. These individual KPIs are always related to the total. Everything is related to each other, so it is especially important that everyone within the team focuses primarily on achieving the overarching objectives.

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For example, cannibalization could allow Google Ads to grow at the expense of SEO, which is obviously not in the company’s best interest. 20. Culture South Africa Phone Number remains the key to success Besides the fact that many more things are automate.  People still make the difference. The culture in which they operate also largely. Determines the success that follows from all the strategies.  Plans and actions that are devised. The culture South Africa Phone Number within a company is ultimately always the most decisive for success. Many traditional companies may be able to evolve to some extent, but will face the greatest challenges in the field of culture. Culture, by definition, cannot be copied, which means that it can also give certain companies a unique, special kind of competitive power. Speed South Africa Phone Number ​​and flexibility are of great importance.

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