you’re adding to your company’s web presence, giving search engines another path to lead customers to your site.
You’re also creating content that – in most cases – will be useful to customers today, tomorrow, a month, or even a year from now. Blog posts can help solve problems, or at least, show how a company like yours can help. The more you blog, the more leads you attract, so try to publish at least a couple of times a week.
2. E-books and Case Studies
An e-book allows you to share the same sort of information that you would on your blog, only in more detail. And because you’re putting more work into this piece of content, you’ll be asking for something in return: contact information. You’re sharing your expertise, and in exchange, they’ll give you their e-mail address.
You can also share case studies that give your Chief VP Marketing Officer Email Lists audience specific examples of how your company helped an existing customer solve a problem. Readers see this and know how you’d be able to assist them.
Explaining what you do in print might seem kind of dry, so why not present that information in a webinar, allowing your audience to look and listen. You can start with the presentations your sales and marketing teams use, and build from there. And once you’ve conducted the webinar, you can save it and continue to push it as a piece of content.
4. Videos and Photos
If a picture is worth a thousand words, a video is worth…well, no one’s done the math, but we’ll assume it’s a pretty high number. A video of one of your products in action, or a demonstration of how it’s made, can be more effective than a few paragraphs explaining the same thing.
And when you share photos of what you do on social media, they’re more likely to b