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Superpowers such as Amazon and Alibaba will not fail to conquer the world further. It is therefore very important for Peru Phone Number advertisers to see how you can benefit from this. Many retailers have been taking advantage of this development for some time, by successfully selling across borders via these platforms. Naturally, this also creates major dilemmas. On the Peru Phone Number one hand, these platforms offer an easy gateway to potentially large volumes, but they also provide an increasing dependency. It is advisable for advertisers to experiment with this in any case, so that you can decide on that basis how you want and can not Peru Phone Number use this. 12. Retention as a basis, but also as an opportunity for growth Good retention figures should always form the basis.

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However, that does not always appear to be the case. The acquisition costs per customer are now very much on Peru Phone Number the minds of many advertisers. It is a number that is not only known. But also a number that is control daily and people are Peru Phone Number work on to improve. Strangely enough, this unfortunately does not apply to the retention figures. It is often clear what the first order yields, but if you ask the question what a customer will yield over several years, it often remains silent. As a result, it is not Peru Phone Number experimented with or optimized for. That is not logical at all, because that number is of very great importance. It not only determines the return you can make on your online marketing investments today, but also determines how sustainable the strategy you are currently pursuing. Customer retention rate.

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Image source: r-bloggers The margin you make as a retailer on the sale of one telephone or television will Peru Phone Number often not differ that much. But, if the customer orders something from you 5 times a year, and only 2 times from the competition, the differences suddenly become very large. The basis for a huge flywheel is then Peru Phone Number quickly laid. Many large parties have seen this early on and have acted accordingly in the implementation of their strategy. Amazon promotes retention with Amazon Prime, among other things. With Peru Phone Number these retention programs they are able to retain customers for longer, earn more money from these customers and are therefore able to invest more money in the acquisition costs of a new customer. 13. The battle of the business models continues In fact, we basically only know 4 different business models.

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