Why It’s Time for Us All to Reinvest in Owned

I will try to convince you of the benefits of building an engaged community. On the media channels, you own. I would like to make three key points. First, social media is not owned media. Second, owned media is not social media. Third, neither social media nor owned media are suitable for hosting a community. That’s why I’m a firm believer in the space for a new category: social media. Let me start by saying that I am biased. Very extreme. For me, it’s personal. I’m the founder of a disciple, a company. Whose mission is to empower people to build communities. This is because of my frustration in trying to build a community. Around the record label, I work for. I was faced with an unwelcome compromise: either I had to use static, unpopular websites and. Mailing lists or handing off my content to social media to connect with their audiences.

This Is a Tradeoff I Don’t Want to Make Between


This is a tradeoff I don’t want to make between community and control. I’m sure many others feel the same way. So I’m not being neutral when I say that I believe the. The emerging technology category in which my company operates – is community media. Will become very important in the coming months and years. Some of these companies allow Jamaica B2B Contact List build your own branded community. On their centralized platform (amino), others allow you to build your own niche community. (like ourselves and mighty networks). This was fine until recently. After all, if it’s a “Free service”, you might expect some humble perks to accompany the territory. The consensus is this: why bother building and retaining a community. On a media outlet, you own when the whole world is. Pinned to Facebook 28 hours a day, 367 days a year, like a charming goldfish?

#1. Social media is not owned media

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Marketers talk about three media channels; pay, own and earn. But where is social media? When social media started, it was a relatively cost-effective way to reach and engage your audience in your own space. A lot has changed over the past decade. Facebook is now the category king of mass social networks: the owner of Facebook, WhatsApp and Instagram and the world’s largest social media holding company. As Mark Bonchek wrote in the 2015 Harvard Business Review: “You do have your own social media accounts and profiles. It’s like putting your name on your mailbox. But as your landlord, these companies can come in at will Your apartment, renovate the building at any time – and keep the profits from your improvements to the property.


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