Why Reddit Makes Sense as a Marketing Channel

Who’s Using It?

6% of online adults use Reddit and it has over 6100 communities organized around every topic imaginable. The majority of users are young males.

Reddit CPM, 1
Source: Pew Research Center’s Internet

The most popular demographic is 18 – 29, showing it is more likely to be used by tech-savvy young adults in comparison to sites such as Facebook where the age of users has become much more widespread.

Here’s a breakdown of its VP Risk Email Lists demographics:

Reddit CPM, 2

VP Risk Email Lists
Source: Pew Research Center’s Internet

Males are twice as likely to use Reddit as females. The income of Reddit users is equally spread and the most common education grouping is below high school diploma level.

 

Reddit is not as popular as some of the big names in PPC and CPM but it is still responsible for 2% of all of the content shared in the U.S. For that reason alone, it makes sense to get a piece of this pie.

Today, social proof is a factor in every successful online marketing campaign. Gone are the days when people will click blindly on banner ads because they look pretty. Trust and respect sells says Alexis Ohanian, Reddit co-founder,

Honest discussions from honest people about products and services now spread. Those are the things that tend to shape people’s opinions. And the beauty of advertising on Reddit is that social proof is the driving force behind the entire platform. If you can master this then you should be able to get an excellent ROI.

6% of online adults use Reddit and it has over 6100 communities organized around every topic imaginable.

Reddit Advertising
Advertising on Reddit is unlike any other channel because it is an interactive experience.

Redditors can comment on all of your ads (even banner ads) and you need to engage with them to make your ad work. If readers like what you have to say they will upvote the ad. The more upvotes you get the more visible your ad is to readers.

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