Without Strong Conversion Tracking

Smart Bidding and Smart Campaigns will be out of the question. If you haven’t set up conversion tracking, the option to use Smart Campaigns. Or Smart Bidding won’t be available to you. If conversion tracking is turned off. Then Smart Bidder will browse blindly, not knowing exactly what products are being sold or who is buying. It’s important that you rely primarily on the Google Ads conversion code rather than importing conversions from another source, like Google Analytics for example. Google Analytics may report poorly on Google Ads conversions because its default attribute is last click. It is convenient to feed the Smart Bid algorithm with very precise and complete data.

Using Google Ads conversion codes allows us to achieve this goal. This is a quick guide on how to set up Google Ads conversion tracking for Shopify. 4 ways to create your Shopping ad campaigns How to create campaigns 4 ways to create your Shopping ad campaigns 1. Smart Shopping campaigns give you a hands-off approach If you’re looking for the easiest setup and the least effort, Smart Shopping campaigns are your best bet. These types of campaigns need a few pieces of information to get started. They require an approved feed, a daily budget, certain geographic targeting, and target ROAS. You can also skip the specific target ROAS and choose directly to maximize the value of the conversion.

How To Create Campaigns?

Once this is done, the smart campaigns tool does its Lebanon whatsapp number list thing. This system takes care of capturing impressions and clicks from potential buyers, respecting your daily budget and looking for your target ROAS. Advantages If you have an optimized feed, as we discussed earlier, Smart Shopping campaigns usually work quite well. Sometimes they work as well or even better than standard Shopping campaigns. The real benefits are that setup is a breeze and almost no ongoing management is needed. Plus, Smart Shopping campaigns include dynamic remarketing ads. This way, you don’t need to set up a separate dynamic remarketing campaign. Smart Shopping campaigns take care of that.

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You’ll need to check back from time to time to make sure you’re not experiencing any issues with the feed, and you may want to adjust your ROAS goals from time to time if performance isn’t adequate. Except for feed updates, issues, or ROAS goal changes, Google takes care of the rest. Smart Shopping campaigns are sure to disappoint. Data visibility is less and there is less scope to optimize performance. For example, you can’t add negative keywords or run a search term report, and you can’t have more than one ad group. Important Tips Target ROAS can be set per campaign or per ad group. Since you can only have one ad group per campaign, essentially every product in a Smart Shopping campaign will have the same target ROAS.

Disadvantages If You’re A Control Freak

If your profit margin is consistent across products, you’ll want to have all products in the same campaign. While you can’t have more than one ad group per campaign, you can have multiple Smart Shopping campaigns running at the same time. In general, it’s best to create a separate campaign for each group of products that have a similar target ROAS. Suppose, for example, that you sell sneakers and socks. The best thing would be to create a campaign for the shoes and another for the socks. In this way, you can define a unique ROAS for each category. Setting up separate campaigns for different categories or product groups also allows you to control budgets for each category and get better visibility into which categories are selling.

How to go beyond keyword: add audiences to your Shopping campaigns? Free Download: SEO Checklist Do you want to rank high in search results? Get access to our free search engine optimization checklist. Remarketing lists for search ads (RLSA) What if you could say to Google: “when you see a search engine like this, I would like you to bid more”? Let’s say, for example, that someone has been to your website before and made a purchase. Now go back to search Google for another product you sell that you may not even know you offer. This is a buyer that, without a doubt, you will be interested in returning to your store. Remarketing Lists for Search Ads (RLSAs) are a great addition to your Shopping campaigns.

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